Testimonials are one of the most effective marketing strategies for business owners. Why? Audiences pay super close attention to them and may ultimately buy in (or opt out) of a purchase solely based on testimonials. Here’s some proof to back it up:
- 88% say reviews influence their online purchasing decisions
- 72% say positive testimonials and reviews increase their trust in a business
- 92% will read online reviews before buying something
How to use testimonials to your advantage
So, what does this mean for you and your biz? Testimonials are important. But you don’t have to just limit them to your website — and you shouldn’t. Our advice: Promote testimonials on all of your platforms to get more visibility and drive more traffic to your website.
A good place to start? Instagram. Because now that we know how effective testimonials are, you can tap into your following even more.
- Influence buying behavior? Check!
- Build brand trust? Check!
- Prove your value to get extra buy-in? Check!
Now, all you have to do is promote the heck out of your testimonials on Instagram. The good news? Most of the work is already done for you with our latest testimonial templates!
Here’s what’s included in your testimonial templates
Because we know the Instagram algorithm can be, ahem, frustrating, we’ve got you covered with testimonial templates for posts and Stories. That way, you can increase your visibility and boost engagement at the same time.
Here are some examples of what you get:
20 Instagram post templates:
- Testimonial + photo + star rating
- 3 testimonial + star rating templates
- Text message testimonial mockup + photo
- Client spotlight + tablet photo mockup
- 2 testimonial + photo templates
- Phone notification testimonial mockup
- Tablet photo mockup + testimonial + star rating
- Short testimonial + color palette
20 Instagram Story templates:
- Testimonial + photo + star rating
- 3 testimonial + star rating templates
- Text message testimonial mockup + photo
- Client spotlight + tablet photo mockup
- 2 testimonial + photo templates
- Phone notification testimonial mockup
- Tablet photo mockup + testimonial + star rating
Yep, there are dozens of different testimonial templates inside our membership to promote yourself (and your work!) on Instagram for your entire audience to see.
How to customize your testimonial templates
Making these templates unique to you and your brand is super simple. First, use your Styled Stock Society membership to download these instantly. From there, upload them to your free Canva account to begin customizing!
Everything from colors to fonts to photos and everything in between can be made to look exactly like your personality and brand. If you’re new to Canva, no worries! We have a helpful how-to guide on everything you need to know about customizing our templates.
Ready to share those good reviews?
Then we’re ready to help! The best way to get started right away? Become a member of Styled Stock Society! In addition to these templates, you’ll also gain access to more than 1,500 additional customizable templates, a library of over 7,000 styled stock images, Instagram caption guides, marketing toolkits, and so much more. If we had to rate it, we’d give it five stars.
