Re-share an old post that performed well

Yes, the exact same post. Don't overthink this. Choose a post that is more than 3-6 months old if possible and (assuming your branding hasn't changed) don't change a thing. Repost the same graphic. Copy and paste the caption. Literally that's it. You're done!

This is one of the easiest things you can do to save time on Instagram – it almost feels like cheating. But don't worry, it's not! Remember that most of your audience doesn't see your posts, and even if they did, a reminder never hurts. Plus your new followers can always benefit from seeing a post that performed well in the past!

Re-use an old image / graphic with an updated caption

Have something new to say? Maybe you have a new insight / perspective to share since the last time you shared a graphic. Or maybe you just want to share a reminder and repurpose a graphic with a new call-to- action. Or maybe you posted the perfect summer photo a year ago and you want to use it again. Don't be afraid to re-use visual content!

Pro-tip: If you have freebies, offers, or other other evergreen promotions in your business you don't have to re-invent the wheel every time you want to remind people about them – create 3 graphics to promote each offer and cycle through them each quarter with updated captions!

Re-use an old caption with an updated graphic or turn it into a carousel / video

It's no secret people need to see and hear your message again and again and again before they take action (hire you / buy your product / etc.) – so don't shy away from repeating yourself when it comes to sharing about your business, your core values, and how you can help people!

Sometimes HOW you share makes a difference too – for example, an infographic might stop the scroll for one person, but someone else might be more likely to swipe through a step-by-step carousel and a different person might find a video more engaging. You don't have to constantly come up with new content ideas! Play around with sharing the same information in different formats to see how your audience responds.

Turn a popular grid post into a reel

Want more views on a popular piece of content? Try turning it into an Instagram reel. Whether it's a tip, tutorial, quote, behind the scenes peek, or relatable moment – turning a post into a video (and adding trending audio) can be an easy way to repurpose your content and get more traction!

Like it or not, Instagram reels aren't going anywhere – and they're one of the best ways to get more views on your Instagram content right now. Check out our reels templates to make creating your Instagram content even easier!

Turn a series of related stories into a reel

Another easy way to come up with content for your Instagram reels? If you've ever created a series of Instagram stories that relate to a particular topic, try putting them together to make a reel.

This is an easy way to create bite-sized video content that barely requires any additional work for you – just add audio and/or text overlays if needed and share!

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