In today’s world, shopping is no longer limited to websites. From Facebook and Instagram to Pinterest and YouTube, audiences can shop from virtually anywhere. As a result, businesses are stepping up their game on social media to get more sales. If they don’t, they’re missing out on a lot of opportunities.
So, whether you’re trying to fine-tune your current tactics or are selling products on social media for the first time, we’re here to help! Check out our best tips and strategies for how to get more sales from social media.
Have a strong bio on your social accounts
When it comes to your website, you have up to seven seconds to make a first impression — an impression that will determine whether they stay or go. That’s why it’s crucial to have strong intro copy to hook their interest and keep them on the site, right?
Your social media profiles are probably no different. With shortening attention spans, you should safely assume it will also take audiences up to seven seconds (or even less) to form an opinion about your business or brand based on your profile alone. The best way to make a lasting impression? A strong bio across all your accounts!
After all, it’s one of the first things people will see when they go to your profiles. And, in most cases, it’s the only thing they’ll get to see in writing before they decide to engage with your photos, videos, and other content.
Make sure your bio is clear and easy to read. Tell audiences what you do, what you sell or how you serve, and — if you have room — how you can help them.
Share relevant content
This one might seem a little obvious but it’s always worth the reminder: Always run your content ideas through a filter: Is this relevant to what you do and what you sell? If your photos, videos, and posts aren’t related to your brand or business, you risk creating a huge disconnect with your audiences. That’s definitely something we don’t want.
Now, we’re not saying you can’t ever post personal content. You are a human, after all. Simply focus on the pieces of your personality or the people behind your brand that uphold the values and overall identity of your brand. You don’t want to be posting about your roller derby group if it doesn’t tie into your digital accounting templates. Share your personality and have fun with content — but you don’t want to make it more difficult for audiences to get to the products you want them to see.
Most entrepreneurs know that social media can feel like a full-time job. One that can sometimes feel really difficult and debilitating. So, how do you strike a balance? By posting consistently, not constantly.
Obviously, if you want to get more sales from social media, you need to post more on social media. That’s just how the algorithms work if you want to get more views and engagement. But that doesn’t mean you need to post all the time. Instead, you need to show up with some level of consistency. Maybe that’s once a day, once every few days, or once a week. Whatever works for you.
Pro tip: The best way to stay consistent on social media? Create a content plan. That way, your content is already written (and scheduled!) for you — helping you spend less time on social media while still posting regularly. #winwin
Get them to take action
CTAs — otherwise known as calls-to-action — are crucial for getting audiences to do just that: take action. With CTAs, you’re telling people exactly what you want them to do. If you’re worried that sounds too pushy or sales-y, don’t forget that CTAs can be much more than just buying your products. They can be anything like:
- Clicking the link in your bio
- Booking a call/schedule an appointment
- Sending you a direct message
- Liking or sharing your post
- Leaving a comment
- Saving your post for later
Remember: Even though the ultimate goal is more sales, higher engagement will also help you get there.
Provide opportunities to connect
A huge part of driving more sales is building brand loyalty and trust. More often than not, audiences want to believe in you as an entrepreneur and trust that your products and services can help them. To do that, don’t limit your connections to social media. Encourage people to connect with you in other ways, like:
- Joining a free community
- Booking a free call or consultation
- Downloading a free resource
- Watching a free training
- And anything else that provides opportunities to connect!
Pro tip: Notice how all of the examples above include the word free? Oftentimes, audiences need low-risk opportunities to engage with your content before they make a purchase. All it takes is creating some strong opt-ins to get their foot in the door!
There’s absolutely no shame in bragging about how great your business and products are. We’re all for that. But sometimes, audiences want to hear from others — not just take your word for it.
So, don’t be afraid to share testimonials and reviews from clients and customers. Choose quotes and success stories that speak directly to the product or products you’re selling; it could be all someone needs to finally convert!
Pro tip: Don’t forget to add a CTA to your testimonial posts, too!
Pay attention to your analytics
With algorithms constantly changing, it can be tough to know what’s working and what’s not. That’s when the ultimate secret weapon comes in to help: your analytics.
Use this crucial information to learn things like:
- What type of content resonates with your audience (gets the most clicks/opens/likes/comments)
- What type of content drives the most engagement (actual conversations!)
- What type of content drives the least engagement
But remember: Content that drives engagement isn’t always the same type of content that drives sales. Focus on what actually gets users to take action, then build future content ideas around that!
Put yourself out there
We’ll be the first to admit that pushing sales on social media can sometimes feel uncomfortable or a tad bit skeevy. But we’ll also be the first to tell you: Don’t be afraid to put yourself out there!
At the end of the day, you’re building a business and a brand. Social media is a crucial part of that success. So, don’t forget to always remind people how you can help them, how your products can help them, and how awesome you are!
Take your social media to the next level with a Styled Stock Society Membership
Now that you have more tools to boost your sales on social media, it’s time to put a plan in action with one last secret weapon: a Styled Stock Society membership. Why?
We have all the tools, templates, and stock photos you need to post about your products consistently on social media — and stay on-brand while doing it. Everything from flat-lays to mock-ups to quotes and more — we’ve got you covered with customizable templates for every social media platform. And when you don’t want to post a graphic, choose from our stock photo library of over 5,000 gorgeous images. What’s not to love about that?
Ready to take your social game to the next level? Join Styled Stock Society now!