We’ve shared our best tips and tricks for growing your Instagram followers, but now we’re helping you turn your attention to what matters even more: engagement. You may have thousands of followers, but when it comes to Instagram’s algorithm, it turns out the numbers don’t matter all that much. Frustrating, right? But don’t get discouraged just yet!
Instagram recently revealed that its latest algorithm prioritizes content that receives the most engagement. And the more engagement you have, the more likely others will see your posts as well. As a result, growing your engagement can help grow your audience, too! We can definitely get on board with that.
Because we know connecting with your followers is important to you and your brand, Styled Stock Society is sharing our best tips for generating more engagement — and finally cracking the code to Instagram’s algorithm once and for all.
1. Create relatable content
You don’t want to create content just for the sake of posting; you should always aim to resonate with your followers and target audience. What are their likes and dislikes? What same struggles and triumphs do you share with them? What problems can you help them solve? Knowing the answers to these questions can help you create content that invites others to join the discussion and share their similar thoughts or experiences.
Pro tip: Don’t forget to humanize yourself. While it’s important to showcase what a boss you are, people also want to know that you’re a human being just like them. Don’t be afraid to show your flaws, fears, and less-than-perfect photos that users will find relatable (and incredibly refreshing!).
2. Create shareable content
Another great way to spark engagement on Instagram is by creating posts that people are more likely to share. If you’re not sure where to start, become a Styled Stock Society member to access our customizable Instagram post templates. They can help you generate simple, on-brand shareable posts like:
- Inspirational quotes
- Motivational to-do lists
- Self-care checklists
- And much more!
Pro tip: If you can, host an Instagram giveaway and ask your followers to share your post as an entry! You can also request they like your post or leave a comment to spark even more engagement.
3. Create engaging content
Real talk: It seems obvious to create engaging content to get more engagement, right? But this tip can’t be overlooked. Try to create posts people are more likely to engage with because the content is thought leader or controversial. What is your target audience passionate about? What causes are important to them? What causes are important to you? You may feel hesitant to post such content, but the goal is to move people to conversation while allowing their voices to be heard.
4. Create savable content
In addition to comments, likes, and shares, Instagram also considers saved posts as engagement. A good rule of thumb here is to create content that your followers will want to reference later. You can share things like:
- Quick tutorials (the possibilities are endless here!)
- Tips and tricks
- And much more!
Become a Styled Stock Society member
As a Styled Stock Society member, you’ll have instant access to over 7,000 downloadable images to use for your grid. We can’t forget to mention our bonus features like Instagram caption prompts, 1,800+ customizable Canva templates, and resources to grow your business and brand. What’s not to love?