5 Easy Ways to Grow Your Email List

After a ton of hard work and strategizing, you’ve finally come up with some solid opt-ins to grow your email list. Now you just sit back and wait for people to find them, right? Not so fast.

Just because you have great opt-ins, it doesn’t mean people will actually find them and sign up to get them. With a little extra time and effort, however, you can have a thriving list of subscribers who can’t wait to snag your latest creation. Here, we’re sharing five easy (and creative) ways to grow your email list. Let the subscribing begin!

1. Optimize your website

First thing’s first: an optimized website means optimized opt-ins (say that five times fast). If you don’t present audiences with opportunities to give you their email, chances are they’re not gonna go looking for it themselves. Get creative with these asks by implementing features like:

  • An opt-in form on your home page
  • Notification bars
  • Opt-in buttons in your blog posts 
  • Utilize sidebars + footers
  • Implement pop-ups 

We know, we know — our last suggestion may not seem ideal, but pop-ups can work. Want in on a little secret? We use exit intent pop-ups for non-mobile visitors, which increases our opt-ins by 10%+ monthly. You can’t miss out on that kind of growth!

2. Promote your opt-ins regularly on social media

When we say regularly, we mean all. the. time. Seriously. All it takes is creating a direct link to opt-in from your social profiles — in your bios, Insta stories, Pinterest posts — everywhere! And if you have freebies to promote, even better. Use these call-to-action blog templates, some of which already have a freebie mockup design. What’s not to love?

3. Collaborate with other businesses with similar audiences

Social media isn’t just great for promoting your business; it’s great for building communities. That means joining forces with other businesses to support one another and grow that email list! You can do things like:

  • Podcast interviews
  • Virtual summits 
  • Group giveaways 
  • Instagram takeovers
  • Webinars + free trainings for other people's audiences

And that’s just the tip of the iceberg! Don’t be afraid to slide into other businesses’ DMs to present your ideas for collaborating.

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5 Smart Ways to Grow Your E-mail List
5 Smart Ways to Grow Your E-mail List

4. Use social media ads 

Ads are one of the best ways to target the exact audiences you want on your email list. This option isn’t free, but it can definitely pay off. Depending on who you want to reach (and on what platform), you can use ads on platforms like:

  • Facebook
  • Instagram
  • Pinterest
  • Google
  • LinkedIn
  • …and anywhere else potential subscribers may be!

We’re not saying to just throw ads out there at any point, though. We grew to 20,000+ subscribers organically and focused on optimizing our funnels before we started running ads, but you can do what feels right for your brand and your goals.

Want to draw more attention to your ads? This is the perfect time to promote any freebies, discounts, or deadlines to opt-in. It helps create a sense of urgency to encourage users to sign up on the spot!

5. Arm yourself with Styled Stock Society email opt-in templates — and more!

If you want to know what it feels like to open your inbox to a flood of opt-ins, join Styled Stock Society! We have tons of customizable email opt-in templates to help boost your business and brand. All that promotion we were just talking about? Our (very good-looking) templates help you do just that. We can’t forget to mention the over 8,000 styled stock images ready for you to download, as well as social media prompts and much more.

Grow your email list with our templates, and find photos that tell your story! Become a Styled Stock Society member today.