When you hear the word ‘rebrand,’ what comes to mind?
Is it designing a new logo? Creating a new color palette? Renaming your business entirely?
#realtalk: Rebranding your business is so much more than crafting a whole new look and feel. Sure, that part can be really fun and exciting, but it takes a lot of deep digging to take your brand to the next level.
So, how do you know it’s time for a rebrand? Here are 6 signs you might be ready to take on the challenge.
You’ve outgrown it
Does your brand not feel like you anymore? Is it outdated? Do you feel embarrassed anytime you send someone to your website or hand out a business card?
These are the most common (and obvious signs) that it might be time for a rebrand. Truth is, as our businesses change and grow over time, so do our styles, tastes, and preferences. Maybe you want something that feels more sophisticated and mature. Or maybe you’re ready to push your creative boundaries and rebrand to something more bold, daring, and exciting. Whatever that next level is for you, make sure it looks and feels true to you and your business.
Your vision or purpose has changed
Just like your styles and tastes, the overall vision for your business might change over time, too. Here’s a few examples of what that might look like:
- You want to expand your products or services and reach new people
- You want to scale back your products or services and only focus on a core set of offerings
- You want to shift or change your offerings entirely
- You want to help solve new or different problems for your audience
- You have new goals you want to reach, and your current vision or purpose doesn’t align with them anymore
Any of these sound like you? That’s totally normal. As entrepreneurs, we’re allowed to grow and shift and change over time — we don’t have to stick to the same thing forever. That would be boring, right?
The beauty of being a business owner is that you get to decide what works for you and what doesn’t. So, if your original vision or purpose isn’t working for your business anymore, a rebrand is the perfect opportunity to realign them.
You’re not connecting with your target audience
Another sign it’s time for a rebrand? There’s a disconnect between you and your target audience. It feels like you’re doing everything to get their attention and interest, but it just isn’t clicking anymore. There are a few reasons that might be happening:
- Your products or services don’t match the needs of your audience
- You don’t know or understand your audience that well anymore
- Your target audience doesn’t match the vision and goals of your business
- You’re catering to the wrong audience entirely
As business owners, we can get caught up in everything else, it’s easy to lose sight of who you’re talking to. Take a step back and reacquaint yourself with your target audience. Get to know their wants, needs, problems, likes, and dislikes, and tailor your brand to meet them exactly where they are. Through this process, you might even discover that you need to adjust your target audience altogether! Speaking of…
You want to expand your audience
Expanding your audience is another great time to rebrand. Maybe you’ve discovered there’s untapped potential within a certain demographic. Or you’re expanding your products and services that cater to people outside of your current audience.
Like we just mentioned, you need to know exactly who you’re talking to. That way, you can tailor your brand’s voice, tone, and messaging to actually reach them and resonate with them.
You’re not standing out
Trying to stand out in a crowded field can be tough on its own. But it can be even tougher if you don’t have a brand that sets you apart. And we’re not just talking about brand-new color palettes and fonts and logos. It’s about identifying your UVP — or Unique Value Proposition — and using that to your advantage.
Even if you sell similar products and services as your competitors, what is it about your business that sets you apart from everyone else? Is it the unique way you work with clients? Your commitment to customer service? Your pricing?
Whatever unique value you have to offer to your audience, make sure it’s embedded in the foundation of your rebrand.
Your current brand is inconsistent
It’s no secret that entrepreneurs wear tons of hats to keep their businesses running smoothly. On top of selling products and working with clients, we’re also usually tasked with things like:
- Writing copy
- Designing graphics
- Creating captions
- Sending emails
- Posting blogs
- Making videos
And everything in-between! As a result, our brand can be… all over the place. Inconsistent messaging, photos, graphics, language — all of this adds up over time and makes it that much harder to connect with your audience and become recognizable.
With any successful brand, consistency is key. It can even boost your revenue by up to 33%! So, as you come out of the other side of your rebrand, make sure everything (and we mean everything) is consistent!
Rebrand with confidence — become a Styled Stock Society member today!
One of the best (and easiest) ways to ensure a successful rebrand? Becoming a member of Styled Stock Society! That’s because you can access tons of assets that will take your brand to the next level, like:
- 8,000+ stock photos with styles + moods to match your new brand
- Thousands of customizable Canva templates to use across all your digital platforms
- Bonus resources added throughout the year
- And so much more!
Ready to rebrand with confidence? Join Styled Stock Society now!