When it comes to promoting and growing your business, content is king queen. It encompasses everything a customer or client needs to know about you — who you are, what you do, how you do it, and much, much more. But wait! Before you run away to brainstorm a bunch of blog posts, we need you to know that a good content plan isn’t limited to just one channel.
What sort of content should you create?
Content includes everything your brand touches, like:
- Web content
- Blogs
- Emails
- Social posts
- Imagery
- Videos
- Ads
- Assets + deliverables
- Products
- Events
- Comments
- And much more!
We know, we know: Creating content for all of that can quickly feel like a chore. Just remember, though: this isn’t about quantity — it’s about quality. A good content plan isn’t measured by how much you post; it’s about how engaging that content really is.
Still unsure about it all? We get it because we’ve been there before. That’s why we’re breaking down the top five reasons why your business needs a content plan — and how to create one that works (without overwhelming yourself).
1. Increase brand visibility
We’re not self-proclaimed math geniuses by any means, but we do have a simple formula to break down how this works:
quality content + higher engagement = more brand visibility
With the right content plan, you’ll have the right kind of quality content to share throughout all your channels. That self-promotion alone heightens your brand visibility, but having engaging content can take that to an entirely new level. If users are reading, liking, sharing, commenting, and interacting with your content, your content will be more visible on their channels for their followers to see. That's all without you having to put extra time, effort, and money into other tactics to get yourself noticed.
2. Connect with your potential customers + clients
Real talk: Creating more content isn’t just about making sales pitches all the time; it’s about nurturing your audience and building genuine connections.
How does this play out in a content plan? It means making room for content and posts that are authentic, relatable, and humanizing. It means inviting others into the conversation by asking questions and listening to responses. By opening up the door for more connections, you’ll naturally drive engagement and build more trust and loyalty.
Speaking of…
3. Build trust + brand loyalty
Brand loyalty and trust are huge for any business. After all, most customers need to feel they can trust you before they buy into your business. On top of that, loyal customers are willing to shell out 67% more money than new ones, and 59% of them will dish about those brands to their family and friends. So, how do you build that through your content plan? There are tons of ways, like:
- Showcase your knowledge and expertise
- Highlight client case studies
- Feature client success stories
- Host contents + giveaways for current customers and clients
- Create a referral program
- Focus more on customer retention vs. new customer acquisition
- Encourage clients and customers to give you feedback (through surveys, reviews, testimonials, etc.)
Our big recommendation? Make sure you’re using the same messaging and imagery/visuals across all of your trust-building content. This helps connect the dots from your brand to your business, and establishes you as a valuable resource in the eyes of your customer!
4. Position yourself as an expert + leader
The more content you produce about your knowledge and background, the more you’ll be able to position yourself as an expert and leader. But that doesn’t mean you have to do your sales pitch or prove your worth each time. It’s more about sharing your knowledge to help others. Ask yourself questions like:
- What do I stand for?
- How can my products and services help?
- What problems can I help others solve?
- How does my knowledge or background prepare me to help others?
Answering these questions can help inform a lot of the content you create and share while remaining authentic and true to your brand identity.
5. Convert browsers into buyers
Trust, connection, expertise — it’s all a recipe for turning browsers into buyers. Some people may be more cautious in their decision-making and need more time than others, and that’s okay! Let your content do that talking for you. Again, your content plan shouldn’t only focus on sales and products and services. It’s about providing value for consumers and building the trust and connection they need to ultimately convert.
It’s also a good idea to create a mix of value-based and sales-based content. That way, people have plenty to dig into if they need more convincing, while the others who are ready to buy can do so easily!
Elevate your content plan (and brand) with a Styled Stock Society Membership
A content plan requires a lot of thought and work but can pay off in incredible ways. One way to elevate your content plan even more? A Styled Stock Society membership. With it, you can unlock access to amazing things like:
- Over 1,500 customizable templates for social media, blogs, and products
- A library of over 6,000 downloadable stock images to use for social posts and branded assets
- Social media caption prompts for days you need a little help
- Content planning worksheets to keep you consistent and your messaging clear
- And so much more!
Get started now by joining Styled Stock Society!
