5 Instagram Content Ideas

5 Types of Content to Post on Instagram

If you haven’t heard it from the head of Instagram himself, then we’re here to tell all content creators that, officially:

Instagram is no longer just a square photo-sharing app.

In June 2021, Adam Mosseri took to his own platform, Instagram, to tell users that Instagram is working to build new experiences that go beyond the iconic square photo. Moving forward, the platform is starting to focus more on four key areas:

  • Creators
  • Video
  • Shopping
  • Messaging

So, what does that mean for you? It means it’s time to flex your creativity and explore new ways to share content and spark engagement on Instagram. Here are five ideas to get you started!

1. Tips + tutorials

If you’ve ever created content like How to do [this awesome thing] or 4 ways to develop [this other awesome thing], this is the perfect time to repurpose it for Instagram. Break each tip or step into different graphics or images to create a carousel. That way, you can provide bite-sized content that’s fun, engaging, and easy to interact with!

2. Client testimonials + product reviews

There’s #noshame when it comes to bragging about yourself and your biz. Sometimes, though, audiences want to take someone else’s word for it. To help break up photos and videos, you can share graphics with client testimonials or product reviews. If you need help creating them, we’ve got you covered with social templates you can customize in Canva to match your brand’s unique elements (like colors, fonts, logos, and more)!


Another great way to complement your photo and video content? Graphics with quotes! Your creativity knows no bounds here. You can share things like:

  • Inspirational quotes
  • Pull quotes from podcast episodes
  • Pull quotes from YouTube Videos
  • Snippets from blog posts
  • Helpful advice
  • And much more!

4. Infographics

If you have attention-grabbing stats and numbers to share, an infographic is the way to go. Instead of burying all the good stuff in the caption, bring it to life in an engaging graphic! Here are some ideas to get you started:

  • Statistics + numbers
  • Graphs + data
  • An interesting ‘Did You Know’ question
  • Poll results (these can even be from polls you conduct in your Instagram stories!)
  • Checklists
  • Comparison charts
  • And more!

5. Videos 

With TikTok exploding in popularity, it’s only natural for content creators to want to get in on the fun. Plus, videos offer a new and exciting way for audiences to engage with your content while boosting engagement at the same time! 

If you haven’t experimented with videos quite yet — that’s totally ok. All it takes is some practice and trial and error to get there. If you have tapped into the video realm, keep going! Share reels to your feed, share behind-the-scenes footage, repurpose previous blog and video content… the possibilities are endless!

Share new content to Instagram with templates from Styled Stock Society

Of course, we would never just leave you with all these new and exciting ideas without some inspiration (and a little bit of help). That’s why we have 2,000+ customizable Canva templates to create all kinds of double-tap-worthy Instagram content. We’re talking templates for things like:

  • Testimonials
  • Carousels
  • Podcast promos
  • Infographics
  • Quotes
  • Blog promos
  • And so much more!

All you have to do is become a member of Styled Stock Society to gain instant access to all of these Canva templates (plus thousands of gorgeous stock images and hundreds of stock video clips)! That way, you don’t have to create your content from scratch — it’s already done for you. Talk about working smarter, not harder.

Ready to get started? Sign up for your Styled Stock Society membership now!