You’ve got your Instagram app open, you’ve got the perfect photo for your feed… but you don’t know what to say.
Coming up with fresh Instagram content isn’t easy, no matter how those influencers make it look. Luckily we've got a secret weapon for you: enough Instagram captions to get you through a whole YEAR of posts! (You're welcome)
(That's less than $1/day!)
Category: Helpful / educational
Caption Prompt: Share 1 way to do something with less stress.
Caption Template: [ISSUE YOUR TARGET AUDIENCE EXPERIENCES] can be stressful right? [ELABORATE WHY IT CAN BE STRESSFUL]. Luckily I've got a hot tip for making [DESCRIBE HOW YOUR TIP HELPS MAKE IT LESS STRESSFUL]: [SHARE TIP]. Do you have any other tips for [THING YOU JUST DESCRIBED]? Share them in the comments! 👇
Caption Example: Creating Instagram reels can be stressful right? Between coming up with ideas, scouting locations, getting ready, recording videos, finding trending audio, editing everything together, and actually scheduling everything out in a timely manner… it's a lot! Luckily I've got A hot tip for making creating Instagram reels MUCH easier… are you ready for it? Enter: stock video. Instead of spending hours creating video content, what if you used video that was already done-for-you?! Sounds a lot easier right?! Do you have any other tips for less stressful reels? Share them in the comments! 👇
Category: Relatable / personal
Caption Prompt: Share with your followers how you define success.
Caption Template: Fill in the blank… I know I’m successful if ____________. How do you measure your success and know when you’ve achieved it? For me, I know I’m being successful when [SHARE HOW YOU DEFINE YOUR SUCCESS]. Comment below with your definition!
Caption Example: Fill in the blank… I know I’m successful if ____________. How do you measure your success and know when you’ve achieved it? For me, I know I'm successful when my calendar is filled with clients I genuinely look forward to speaking with and I am able to be present with my family after I’ve finished work for the day. Comment below with your definition!
Caption Prompt: Remind your followers how they can work with you + share your availability.
Caption Template: Heads up! I'm currently booking [DESCRIBE SERVICE] for [TIME PERIOD] so if you need help with [DESCRIBE HOW YOU HELP YOUR CLIENTS] – now's the time to reach out! Let's talk about how I can help you go from [POINT A] to [POINT B] in [TIME PERIOD]. [CALL TO ACTION] to get started!
Caption Example: Heads up! I'm currently booking design intensives for September so if you need help with creating graphics for social media – now's the time to reach out! Let's talk about how I can help you go from spending hours in Canva to having all your social content done FOR you in just one day! DM me or click the link in my bio to get started!
Use this guide to help plan your content each month or keep it as a reference to help you brainstorm ideas the next time you're struggling to write a caption.