3 Types of Visual Content to Use in Your Marketing

3 Types of Visual Content to Use in Your Marketing 1

You’ve probably heard the phrase, “Don’t judge a book by its cover,” but sadly that same logic can’t be applied to your marketing efforts, especially when it comes to your brand and online presence. The truth? Your great ideas and mind-blowing information have to have great visuals and branding to back it up, no matter how juicy that info might be.

Visuals do more than just catch your attention. They help your audience recall your brand, something that’s super important for warming up a cold audience online. People love good aesthetics — end of story. 

And you’ve got to have a versatile lineup on the ‘gram (and anywhere else you show up online) to see your content take off. Why? Studies show that social media posts that include visual content are ten times more likely to get engagement. Woah. 

Bottom line? If you’re marketing your business online, you need a variety of visuals to do it right. Soooo… what does that include?

Stock photography

The key to showing up and getting people’s attention (in a way that puts money in your pocket)? Stay consistent. It’s easier than you think, too. Using a collection of perfectly curated stock photos, you won’t ever have to worry about your visuals looking scatterbrained and off-brand. 

Your brand needs to have a clear aesthetic in every. single. photo. Your iPhone can do a lot, but professional photos can do even more for your business. 

Plus, when you use stock photos like those available inside our membership, you won’t have to spend hours trying to stage or edit gorgeous pics.

Stock video content

Stock videos are pretty much the same as stock photos. They’re styled and shot by professionals, just in video form instead of a still image. Video is SUPER important because all social media platforms, not just Instagram, prioritize video content within the feed. 

If you don’t have the time, or the resources, to create Reel after Reel, stock videography is a great way to make sure you’re getting seen online, offering variety to your feed, and staying on brand without taking up your entire day to make.

(Psssst… we also offer stock videos in our membership!)

Graphics

There are TONS of creative elements that work together to bring your brand to life, and one of the most important pieces of that puzzle? Graphics!

Many business owners tend to shy away from creating graphics because they feel like they aren’t creative enough to make them or have no desire to wear the graphic designer hat in their biz. 

That’s why we love Canva. It’s a free and intuitive design tool that helps non-designers create graphics for nearly anything. You can find templates that are free to use or use the ones found inside our membership, which you can customize to match your brand’s style.

Canva is free to use, but they offer a Pro plan that gives you access to thousands of design elements and additional branding capabilities — like having all your brand colors and typography available in one easy-to-see location while you create graphics. 

It’s less than a couple of fancy coffee drinks a month — a steal if you ask us. 

Market your business better with a library of stunning visual content and templates

As an entrepreneur, you’ve got to find ways to work smarter, not harder. Your time is limited, and so is your mental energy. That’s why we created the Styled Stock Society Membership.

As a member, you’ll get instant access to THOUSANDS (yes, thousands) of Canva templates, stock photos, and stock videos to create the aesthetic you’ve always dreamed of having. Don’t waste any more time trying to do this on your own. We got you!

Here are some of the perks of being a Styled Stock Society Member:

  • 6,000+ stock photos and videos shot by professional photographers
  • 1,500+ customizable graphic templates just for Styled Stock Society members 
  • Monthly caption guides with prompts, templates, and sample captions
  • Marketing tools and resources added throughout the year to help you advertise your latest offer
  • Unlimited downloads and lifetime access to assets you’ve downloaded

Ready to start showing up with ah-mazing brand visuals? Join Styled Stock Society now!